The famous format “Say Yes to the Dress” arrives in southern Italy. In each episode, three future brides cross the threshold of a large atelier to find the dress of their dreams, together with relatives and friends. Often, however, expectations are conflicting and getting everyone to agree is not easy. Thank goodness there is Enzo Miccio: the wedding planner most coveted by brides will do his best to support them in the choice and safeguard good taste.

Romance, fashion and family conflicts are the ingredients of this show that, between tears, tulle and laughter, has conquered the whole world.